Inspired by my favourite “dad” trainers New Balance 2002R. Draw in Procreate, using chalk pastel brushes. A soft illustration that represents the sheer comfort these trainers.
New balance does some of the best minimalist and timeless ads. To me they echo the ads of Apple from the 80s and 90s, which is no coincidence seeing as Steve Jobs was known for this New Balance and black turtle neck sweater, power nerd, keynote speech uniform combo.
Bill Clinton and Obama were also inspirational in New Balance’s t “Dad“ aesthetics success.
With great shoes clearly comes great responsibility.
