Holistic skincare for body, mind & soul
Natural, holistic skincare based on traditional remedies and tonics….with a modern twist
Skincare Brand Launch
Project Overview:
Timeline: 4 years (2021-2025)
My Role: Senior Brand Designer & Creative Strategist
Scope: Complete brand development from concept to market launch
The Challenge: A passionate skincare formulator approached me with innovative products but no brand identity. The challenge was creating a premium brand that would stand out in the crowded beauty market while ensuring complete compliance with cosmetic regulations and packaging requirements. She aligned with the aesthetic of Victorian Apothecaries and their use of flora and fauna to heal the skin. She wanted the brand to be nod to this time, whilst still looking fresh to modern audiences.
My Strategic Approach:
Market Research & Positioning
- Analysed competitor landscape
- Identified unique brand positioning
- Developed brand personality and tone of voice
Visual Identity Development
- Logo design and brand mark creation
- Product illustrations
Packaging Design & Compliance
- Product packaging adhering to cosmetic regulations
- Label design with required legal information
- Print production management
Digital Presence
- E-commerce website design and development using WordPress, Elementor, WooComerce and Paypal.
- Email marketing design system
- Product photography art direction
The Results:
Successfully launched brand to market within regulatory requirements
The brand continues to grow, and is now available in boutique retailers. I continue to support new product label design and illustrations as the range increases year on year.
Key Skills Demonstrated:
- Regulatory compliance
- Brand strategy
- Packaging design
- E-commerce development
- Photography direction
- Project management
Branding Concepts
