PureGym Personal Training Academy
For a career that works out
Providers of a flexible 15 week online course, with unrivalled support throughout the students’ learning journey.
Online Education Provider
Project Overview:
Timeline: 4 years (2021-Current)
My Role: Content Marketing Lead
Scope: Complete marketing ecosystem
The Challenge: PGPTA needed to establish itself as the premium personal training education provider in a competitive fitness market. As well as an ever growing library of educational assets.
My Strategic Approach:
Brand Strategy
- Evaluated existing brand touchpoints
- Identified gaps in customer journey
- Developed comprehensive content strategy
Visual Identity Development
- Created templated design system
- Established photography and video style
Multi-Channel Campaign Development
- Email automation sequences (my initiative)
- Social media content strategy
- Educational material design
- Print marketing collateral
Team Leadership & Development
- Mentored junior designers
- Established creative processes
- Managed external agency relationships
The Results:
- Email automation project increased engagement across customer lifecycle
- Social media engagement, growing from zero to over 3,000 followers across multiple channels
- Successfully onboarded and developed a junior team member
Key Skills Demonstrated:
- Creative leadership
- Email marketing strategy
- Team development
- Process optimisation
- Multi-channel campaigns
PureGym Photoshoots for social and educational content.
Past students interview filming, editing and motion graphics.
Filming, editing and motion graphics for use in digital advertising screens across the 400+ PureGyms
Past students interview filming, editing and motion graphics.
Email design and marketing.
