JH Mortgages
Trust in Mortgages
JH Mortgages isn’t your typical mortgage service, it’s financial guidance. Buying or remortgaging a home can feel like a maze, filled with jargon, stress, and uncertainty. The brand needed to flip that script – making the experience clear, approachable, and genuinely supportive.
The founder came to me with a clear mission: help people feel confident and informed at one of life’s biggest milestones. The challenge was transforming that mission into a visual identity that builds trust, that resonates with real people from first-time buyers to growing families.
What I did:
Brand Strategy & Positioning: Shaped a narrative rooted in trust, reassurance, and empowerment, positioning JH Mortgages as a partner, not a salesperson.
Digital Design: Keen to keep their existing logo, the website design needed to adapt to fit with the identity, taking the gold and pairing with the charcoal greys to create a sophisticated aesthetic.
Digital & Marketing Collateral: Developed clear, informative materials across print and PDF, ensuring consistent brand presence wherever clients seek advice.
Why It matters:
For most people, a mortgage is the biggest financial decision they’ll ever make. This brand gives people confidence, clarity, and a friendly guide every step of the way.
