Parasoul
Parasoul offers a range of services to help individuals achieve their physical and mental wellbeing. Believing in a holistic approach to wellness, creating a safe environment for everyone, using transformational techniques to train the person as a whole.
Redefining Wellness for the Workplace
What I did:
Positioning: Identified Parasoul’s niche within the saturated wellbeing market, wellness designed for the workplace, tailored to modern professionals.
Brand Identity: Developed a visual language that feels both grounded and aspirational, balancing calm minimalism with bold architectural shapes to reflect strength and transformation.
Digital Design: Built a website that serves as both a professional front door and a safe space. The interface is clean, intuitive, and reassuring, echoing the therapeutic process while also communicating results-driven training.
Why It matters:
Parasoul’s brand now reflects what makes them different: not just fitness, not just therapy, but a seamless blend of the two, designed for real people navigating real pressures at work and in life.
