PureGym Academy
Leading creative content & digital design for PureGym’s PT Academy. Mentoring junior talent and building automated learner journeys that engage and convert.
Educating Trainers. Elevating Brand.
PureGym Personal Training Academy is more than a course: it’s the bridge between passion and profession. In my current Full-Time role as Content Marketing Lead (the creative go-to) I’m responsible for all graphic design and content, leading email automation, and mentoring a junior designer.
The challenge: Learners needed not only high-quality educational materials, but an experience that feels cohesive, motivational, and aligned with the warmth of the PureGym brand. Plus, content needed to scale; from emails and social posts to learner resources and internal support. All whilst maintaining consistency and clarity across channels.
What I did:
Full Creative Production: Delivered end-to-end design and content for learner resources, social media, email campaigns, and Academy-focused marketing materials. From graphics to site visuals, every asset needs to carry a strong visual identity, matched to the Academy’s values of professionalism, support, and progress.
Email Automation Development: Led the strategy and implementation of automated email flows from initial enquiry → enrolment → course completion. Mapped touch points that needed design, tone, content, and branding cohesion to guide learners smoothly on their journey.
Mentorship in Practice: For the past 12 months, I’ve trained a junior designer in graphic design, video editing, and content production. Providing project work so they could contribute independently to critical assets for the Academy.
Creative Leadership & Brand Stewardship: Acting as the go-to creative resource, I ensure all content aligns with marketing goals, brand tone, and campaign strategy. Collaborated closely with senior stakeholders (Marketing Manager, MD) to ensure creative decisions are aligned with broader business objectives (learner growth, engagement, brand consistency).
Email Design and Social Content
